Let’s face it. It’s that time of year, where our inboxes are bombarded with emails and our TV's are non-stop streaming ads, all offering us the latest must-haves to give to our nearest and dearest for Christmas. The choice faced is a difficult one, but if you have several choices to choose from, please make one of them SMALL! And by ‘small’, I mean supporting the innovators, the go-getters and the do-it-yourselfers.
Why? Because shopping, eating, drinking and experiencing small, means supporting those of us who inject creativity into the consumer experience. Being independent gives us the power to revive out of the box thinking, uniqueness, pride and passion in a world that's smothered by commercialism and never-ending pressure.
So if you're looking for a more personalised encounter; a "hey, lovely to see you [insert your name here]" rather than a "how may I help you?"; a hug and a kiss rather than a handshake (or worse none at all); a welcoming chat even if it's over the phone or from behind a screen - then look no further than the Eye Like experience.
The saying goes, “Big Things Come In Small Packages”, and I couldn't agree more!
*Artwork creditation: 'Join Your Community' by Survival Techniques and 'Be Big Shop Small' by Dave Buonaguidi were created for the Campaign Shop Independent founded by Holly Tucker.*